As I’ve mentioned before, I surf the web a lot and I’ve got used to surfing a lot of different sites. Every now and then I come across a new web page that, design wise, completely blows my mind. Last night that web page was the homepage of Macquarie Private Wealth.
I think their monotonic design, with limited shades of purple, is superbly aesthetic. It strikes me as bold, confident and professional. It’s a brave move, most modern websites use a lot of colour, but they’ve resisted and in my opinion it’s worked.
Just compare it to Perpetual’s home page which also uses monotonic images, but with lots of colour elsewhere. I don’t find this page has any where near as much impact.