Here’s a good comparison that shows why I like short, friendly URLs.
HP Quality Centre
Length: Poor: 98 Characters
Friendliness: Poor: There’s no mention of Quality Centre or what it is. Lots of meaningless numbers and codes. Also, does a product page really require a secure page?
Google Search Blurb: Poor: “HP Quality Center is designed to address the wide-ranging challenges that…”
Length: Very good: 39 characters
Friendliness: Excellent: Includes both JIRA and software, so you know what it is. No unneccessary numbers or codes.
Google Search Blurb: Excellent: “Browser-based bug, issue, task and defect tracking system, and project management software solution used for open source and enterprise projects.”
It’s easy to see which one is better.